“It’s clear Disney Plus still remains a priority.” “By March, would audiences be more willing to go to theaters? I’d think so,” says Wall Street analyst Eric Handler, who covers media and entertainment at MKM Partners. When spiking cases eventually taper off, family films –a subset that generated more money than any other at the box office in 2019 - will be key to the theater industry’s recovery. “Given the delayed box office recovery, particularly for family films, flexibility remains at the core of our distribution decisions as we prioritize delivering the unparalleled content of The Walt Disney Company to audiences around the world.”Īnalysts don’t believe the rapidly spreading omicron variant of COVID-19 will keep people at home, and thus away from the movies, forever. “Disney Plus subscribers around the world enthusiastically embraced Pixar’s Academy Award-winning ‘Soul’ and the critically-acclaimed ‘Luca’ when they premiered exclusively on the service, and we look forward to bringing them Pixar’s next incredible feature film ‘Turning Red’,” Kareem Daniel, chairman of Disney Media and Entertainment Distribution, said in a statement last week. In the announcement that “Turning Red” would premiere directly on Disney Plus, studio executive Kareem Daniel addressed the need to cater to Disney Plus subscribers, as well as the delayed recovery of the box office for family films. “The fact they’ve done it with three movies in a row leads me to believe it’s really helping.” It’s about making a bold play with their best chess piece,” says Jeff Bock, a media analyst with Exhibitor Relations. To analysts, that means streaming-exclusive Pixar titles must be particularly resistant to churn, a term referring to the percentage of service subscribers who cancel their monthly memberships, in addition to lifting subscriber numbers. But the studio has experimented enough between exclusive theatrical releases, hybrid rollouts, and Disney Plus-only debuts to figure out how to maximize revenue while amplifying its subscriber base. Disney doesn’t divulge streaming data on individual titles, so whether or not “Soul” and “Luca” had an impact on Disney Plus remains unclear. It’s not only for parents with kids there’s a fanbase of young adults who were raised on the adventures of Woody, Buzz Lightyear, Nemo and Dory. That’s not to say Disney’s other movies aren’t helpful in bringing eyeballs, and credit cards, to the streaming service.īut Disney sees value in Pixar for its generation-spanning appeal. They believe it has more to do with the animation empire’s enviable streak of critical and commercial triumphs, including the likes of “Toy Story,” “Finding Nemo” “Ratatouille,” “Up” and “Coco.” Box office revenues matter, but Disney is equally concerned with sustaining and growing the number of people who pay to use Disney Plus. So what exactly does Disney have against letting Pixar movies play on the big screen?īox office experts say Disney isn’t continuously denying Pixar films a proper theatrical release to be punitive. During the same period that two Pixar films, the existential drama “Soul” and the Italian adventure “Luca,” skipped theaters entirely to debut on Disney Plus, Disney Animation’s “Raya and the Last Dragon” landed simultaneously in cinemas and on Disney Plus for a premium $30 fee, while another Disney Animation feature, the musical fable “ Encanto,” was available exclusively in theaters for 30 days. But Disney hasn’t kept every animated movie away from cinemas since the onset of COVID-19.
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